The Hostyy blog

Name: Hostyy — Social Media Marketing for Short-Term Rentals
Availability: InStock

What we're learning from running marketing for short-term rental hosts — content, email, ads and direct bookings.

Multi-Channel STR · October 20, 2026 · 9 min read

Airbnb and Vrbo Fee Changes You Need to Know

Airbnb’s 15.5% host-only fee and Vrbo’s move to a flat 12% commission — what changed in 2026, how to reprice without cutting your payout, and why owned channels matter more than ever.

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Airbnb Rules: What Hosts Should Watch in 2026 — and How to Market Direct Bookings When OTAs Change the Rules
A 2026 framework for tracking real Airbnb host policy and fee changes (without outdated fee tables), and how to use direct-booking marketing to hedge when OTAs change the game.
STR Strategy · April 25, 2026
STR Strategy
April 25, 2026 · 9 min read
Airbnb vs. Vrbo for Hosts: Which to List On First (and How to Run Both)
A practical 2026 comparison for short-term rental hosts: guest mix, fees, listing strategy, and the calendar and pricing systems you need before listing on both Airbnb and Vrbo.
Multi-Channel STR · April 24, 2026
Multi-Channel STR
April 24, 2026 · 10 min read
STR Turnover & Cleaning SOPs: Checklists, Standards, and the First Photo After a Clean
A host-grade turnover and cleaning SOP: room-by-room standards, inspection pass, same-day turn rules, and how to use the first photo after a clean to keep listing images aligned with the stay.
STR Operations · April 24, 2026
STR Operations
April 24, 2026 · 10 min read
Airbnb Instagram: The Complete 2026 Marketing Playbook for Hosts
Instagram is the single best free channel for Airbnb hosts — if you know how to use it. The full 2026 playbook: bio, content pillars, Reels, captions, hashtags, and how to convert followers into bookings.
Social Media · April 22, 2026
Social Media
April 22, 2026 · 11 min read
Airbnb Superhost Requirements 2026: The Full Checklist (and How to Qualify)
The complete 2026 Airbnb Superhost requirements, how the quarterly assessment actually works, and the exact operational playbook to hit every metric without burning out.
Airbnb Growth · April 22, 2026
Airbnb Growth
April 22, 2026 · 9 min read
Why Is My Airbnb Not Getting Bookings? 12 Reasons (And How to Fix Each)
If your Airbnb bookings have stalled, it's almost always one of 12 specific, fixable problems. Here's the diagnostic framework top hosts use — ranked from fastest to hardest to fix.
Airbnb Growth · April 22, 2026
Airbnb Growth
April 22, 2026 · 10 min read
Hostyy vs. DIY: The Real Cost of Managing Your Own Airbnb Social Media
Most hosts massively underestimate what DIY social media actually costs. The honest time, tools, and opportunity-cost math — and when hiring Hostyy pays for itself.
STR Marketing · April 21, 2026
STR Marketing
April 21, 2026 · 9 min read
Hostyy vs. Hiring a Freelance Social Media Manager for Your Airbnb
An honest comparison of hiring Hostyy vs. a freelance social media manager for your short-term rental — true cost, scope, risk, and the specific scenarios where each option actually wins.
STR Marketing · April 21, 2026
STR Marketing
April 21, 2026 · 9 min read
Airbnb Listing Title & Description Optimization: The Words That Get Booked
Your Airbnb title and description do more than describe — they rank, they sell, and they set expectations. Here's how to write listing copy that converts.
Listing Conversion · April 20, 2026
Listing Conversion
April 20, 2026 · 8 min read
Airbnb Welcome Email Templates That Actually Get Opened
The 5 emails every Airbnb host should send, plus copy-paste templates for booking confirmation, pre-arrival, checkout, and re-engagement sequences.
Guest Experience · April 20, 2026
Guest Experience
April 20, 2026 · 8 min read
How to Get 5-Star Airbnb Reviews (Complete Host Playbook)
Reviews drive Airbnb ranking, Superhost status, and nightly rate. Here's the exact host framework for consistent 5-star reviews and how to handle bad ones.
Guest Experience · April 20, 2026
Guest Experience
April 20, 2026 · 9 min read
TikTok for Airbnb Hosts: A Short-Term Rental Marketing Playbook
TikTok has become one of the highest-ROI marketing channels for vacation rentals. The content pillars, filming setup, and measurement system that work.
Social Media · April 20, 2026
Social Media
April 20, 2026 · 8 min read
Airbnb & Short-Term Rental Marketing: How to Turn Any Listing Into a Booking Machine
The complete Airbnb marketing playbook: listing SEO, conversion-focused content, traffic distribution, and direct bookings that grow occupancy and nightly rates.
STR Marketing · April 20, 2026
STR Marketing
April 20, 2026 · 9 min read
Airbnb Photos That Convert: What Top Listings Do Differently
Airbnb photography tips that lift click-through rate, conversion, and rankings. The optimal photo order, composition rules, and when to hire a pro.
Photography · April 20, 2026
Photography
April 20, 2026 · 7 min read
Airbnb Pricing Strategy: How to Maximize Revenue Year-Round
A dynamic Airbnb pricing playbook that factors seasonality, day of week, local events, and lead time — the strategy top STR operators use to lift ADR.
Pricing Strategy · April 20, 2026
Pricing Strategy
April 20, 2026 · 8 min read
Airbnb SEO: How to Rank Higher in Airbnb Search (2026 Guide)
A full breakdown of how Airbnb's ranking algorithm works and 8 specific optimization tactics that move listings from page 3 to page 1.
Airbnb SEO · April 20, 2026
Airbnb SEO
April 20, 2026 · 8 min read
Direct Bookings for Airbnb: The Complete Host Strategy (2026)
Reduce platform fees and protect your revenue with a direct booking strategy. The core stack, traffic channels, and realistic timeline for STR hosts.
Direct Bookings · April 20, 2026
Direct Bookings
April 20, 2026 · 8 min read
How to Increase Airbnb Bookings Without Lowering Your Price
Price-cutting is the wrong first move. Here's how top hosts grow Airbnb bookings through better positioning, click-through rate, and listing conversion.
Airbnb Growth · April 20, 2026
Airbnb Growth
April 20, 2026 · 7 min read
Why hosts who rely only on Airbnb are leaving money on the table
Platform fees, algorithm changes and zero guest data. Here's how a small direct-booking engine changes the maths for a single listing.
Direct bookings · Mar 12, 2025
Direct bookings
Mar 12, 2025 · 6 min read
The three emails that fill shoulder season
A simple sequence we send to past guests every autumn — and why it outperforms discounts on the platforms.
Email marketing · Feb 26, 2025
Email marketing
Feb 26, 2025 · 4 min read
Running Meta ads for a single rental without wasting budget
How we structure small-budget campaigns that reach travellers who are actually planning a trip.
Paid ads · Feb 10, 2025
Paid ads
Feb 10, 2025 · 5 min read
What makes rental content actually drive bookings
Pretty photos aren't enough. The posts that convert show guests what their stay will feel like.
Content design · Jan 28, 2025
Content design
Jan 28, 2025 · 5 min read
Turning one-time guests into regulars
Small touches during the stay and one well-timed message afterwards are what bring guests back year after year.
Growth strategy · Jan 14, 2025
Growth strategy
Jan 14, 2025 · 3 min read
10 Airbnb Marketing Mistakes Costing You Bookings (And How to Fix Them)
Are you struggling to get bookings despite having a great property? You're not alone. Many Airbnb hosts make critical marketing mistakes that cost them thousands in lost revenue every year.
STR Marketing · January 2, 2025
STR Marketing
January 2, 2025 · 10 min read
How to Create Viral Instagram Posts for Your Airbnb
In today's competitive vacation rental market, Instagram isn't just a nice-to-have—it's essential. With over 2 billion active users, Instagram is where travelers discover their next getaway.
Social Media · January 2, 2025
Social Media
January 2, 2025 · 8 min read
The Ultimate Airbnb Photo Enhancement Guide: Before & After Examples
Your Airbnb photos are the single most important factor in whether guests book your property or scroll past. Yet most hosts are making the same avoidable photography mistakes that cost them thousands in bookings every month.
Photography · January 2, 2025
Photography
January 2, 2025 · 12 min read

The Hostyy blog

Airbnb and Vrbo Fee Changes You Need to Know

Airbnb Rules: What Hosts Should Watch in 2026 — and How to Market Direct Bookings When OTAs Change the Rules

Airbnb vs. Vrbo for Hosts: Which to List On First (and How to Run Both)

STR Turnover & Cleaning SOPs: Checklists, Standards, and the First Photo After a Clean

Airbnb Instagram: The Complete 2026 Marketing Playbook for Hosts

Airbnb Superhost Requirements 2026: The Full Checklist (and How to Qualify)

Why Is My Airbnb Not Getting Bookings? 12 Reasons (And How to Fix Each)

Hostyy vs. DIY: The Real Cost of Managing Your Own Airbnb Social Media

Hostyy vs. Hiring a Freelance Social Media Manager for Your Airbnb

Airbnb Listing Title & Description Optimization: The Words That Get Booked

Airbnb Welcome Email Templates That Actually Get Opened

How to Get 5-Star Airbnb Reviews (Complete Host Playbook)

TikTok for Airbnb Hosts: A Short-Term Rental Marketing Playbook

Airbnb & Short-Term Rental Marketing: How to Turn Any Listing Into a Booking Machine

Airbnb Photos That Convert: What Top Listings Do Differently

Airbnb Pricing Strategy: How to Maximize Revenue Year-Round

Airbnb SEO: How to Rank Higher in Airbnb Search (2026 Guide)

Direct Bookings for Airbnb: The Complete Host Strategy (2026)

How to Increase Airbnb Bookings Without Lowering Your Price

Why hosts who rely only on Airbnb are leaving money on the table

The three emails that fill shoulder season

Running Meta ads for a single rental without wasting budget

What makes rental content actually drive bookings

Turning one-time guests into regulars

10 Airbnb Marketing Mistakes Costing You Bookings (And How to Fix Them)

How to Create Viral Instagram Posts for Your Airbnb

The Ultimate Airbnb Photo Enhancement Guide: Before & After Examples